راهنمای کسب کارشناسی ارشد/دکترای مدیریت

راهنمای کسب کارشناسی ارشد/دکترای مدیریت

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راهنمای کسب کارشناسی ارشد/دکترای مدیریت

راهنمای کسب کارشناسی ارشد/دکترای مدیریت

مشاوره و ارائه دروس و اطلاعات لازم برای توفیق در کسب مدرک

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.Making the world a better place by making better products ; Eco-friendly consumer innovativeness and the adoption of eco-innovations
Source: European Journal of Marketing, (2019)
Authors: Nicholas G. Paparoidamis , Huong Thi Thanh Tran
No of Pages: 40
Price (Tomans): 0
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2.evolution of consumer brand relationship research
Source: emy of Strategic Management Journal Volume 17, Issue 1, 2018
Authors: Noor Hasmini Abd Ghani, Kashedul Wahab Tuhin
No of Pages: 9
Price (Tomans): 0
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3.The impact of brand concept on brand equity
Source: Asia Pacific Journal of Innovation and Entrepreneurship Vol. 11 No. 2, 2017 pp. 233-245
Authors: Joo-Eon Jeon
No of Pages: 14
Price (Tomans): 0
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4.Social media use for CRM and business performance satisfaction: The moderating roles of social skills and social media sales intensity
Source: Asia Pacific Management Review Volume 22, Issue 1, March 2017, Pages 25-34
Authors: Peerayuth Charoensukmongkol , Pakamon Sasatanun
No of Pages: 10
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5.A financial approach-based measurement of brand equity in the restaurant industry
Source: Tourism Economics 1–8 ª The Author(s) 2017
Authors: Serin Choi, Kyuwan Choi, Seoki Lee
No of Pages: 8
Price (Tomans): 0
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6.Dynamic bid pricing for an optimized resource utilization in small and medium sized enterprises
Source: Procedia CIRP 67 ( 2018 ) 516 – 521
Authors: Berend Denkenaa, Marc-André Dittricha, Siebo Stamma
No of Pages: 6
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7.Research on Social Marketing Strategies with An Agent-based Propagation Model
Source: IFAC PapersOnLine 50-1 (2017) 13581–13586
Authors: Shuai Zeng*, Juanjuan Li*, Xiaochun Ni*, Yong Yuan*, Fei-Yue Wang (IFAC Fellow)
No of Pages: 6
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8.Evaluation of quantitative indicators of marketing activities in the banking sector
Source: Journal of Business Research Volume 69, Issue 11, November 2016, Pages 5028-5033
Authors: Adriana Csikósová ⁎, Katarína Čulková, Mária Janošková
No of Pages: 6
Price (Tomans): 0
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9.The Influence of Marketing Communication on Financial Situation of the Company – A Case from Automobile Industry
Source: TRANSCOM 2017: International scientific conference on sustainable, modern and safe transport
Authors: Lukáš Falát,,Martin Holubčík
No of Pages: 6
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10.The importance of e-mail marketing in e-commerce
Source: TRANSCOM 2017: International scientific conference on sustainable, modern and safe transport
Authors: MartinHudák , EvaKianičková , RadovanMadleňák
No of Pages: 6
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11.Thoughts: premium pricing in B2C and B2B
Source: Journal of Revenue and Pricing Management August 2018, Volume 17, Issue 4, pp 301–305
Authors: Andreas Hinterhube , Stephan M. Liozu
No of Pages: 5
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12.The role of social media during the pre-purchasing stage
Source: Journal of Hospitality and Tourism Technology Vol. 7 No. 1, 2016 pp. 84-99
Authors: Sujin Song, Myongjee Yoo
No of Pages: 17
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13.Predicting green product consumption using theory of planned behavior and reasoned action
Source: Journal ofRetailingandConsumerServices29(2016)123–134
Authors: Justin Paul,AshwinModi,JayeshPatel
No of Pages: 12
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14.Impact of Digital Marketing on Youth Buying Behavior at Big Bazaar in Udupi
Source: IJIRST –International Journal for Innovative Research in Science & Technology| Volume 3 | Issue 08 |
Authors: D. M. Arvind Mallik, Shanker Narayan Rao
No of Pages: 10
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15.The Relationship between Marketing Mix and Retailer-Perceived Brand Equity
Source: IMP Journal, Vol. 12 Issue: 1, pp.192-208, 2018
Authors: Wita Efanny
No of Pages: 22
Price (Tomans): 0
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16.Investigating the relationship between marketing mix of Parsian banking services and customer loyalty according to the mediating role of customer satisfaction
Source: Bulletin de la Société Royale des Sciences de Liège, Vol. 86, special edition, 2017, p.421 - 433
Authors: Abulfazl SOHRABI , Sadaf KHANBOLOOKI (Sender), Toktam GHAZAVI
No of Pages: 13
Price (Tomans): 5000
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17.Mobile marketing and advertising strategies in tourism and hospitality industry
Source: Academic and Business Research Institute International Conference - New Orleans 2013
Authors: Tomislav Car-Mislav Šimunic-Marina Laškarin
No of Pages: 8
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18.Considering the effect of advertising on brand loyalty with mediating role of customer satisfaction and perceived quality in dairy products (Case study: Guilan Pegah Company)
Source: Journal of Management and Social Studies J. Manag .Social. Stud., (JMSS) Vol. 3, No. 8, August 2016,
Authors: Aidin Valafar (Sender), Sirous Balaee Pakdehi
No of Pages: 10
Price (Tomans): 5000
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19.Brand Valuation
Source: Interdisciplinary Management Research, 2008, vol. 4, pages 199-214
Authors: Tatjana Antic, Ladislav Antic and Mladen Pancić
No of Pages: 16
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20.Brand Value in Virtual Worlds: An Axiological Approach
Source: Journal of Electronic Commerce Research, VOL 9, NO 3, 2008
Authors: Jan Mattsson , Stuart Barnes
No of Pages: 8
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21.New statistical analysis in marketing research with fuzzy data
Source: Journal of Business Research xxx (2016)
Authors: Hsin-Cheng Lin , Chen-Song Wang , Juei Chao Chen , Berlin Wu
No of Pages: 6
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22.Investigating the Relation between Outsourcing Customer Services to Private Section and Job Satisfaction (Case study: West Azerbaijan Telecommunication Department Stuff)
Source: INTERDISCIPLINARY JOURNAL OF CONTEMPORARY RESEARCH IN BUSINESS, VOL 3, NO 9
Authors: Kazemi Somayeh , Shokrzadeh Morteza , Jafari Parisa, Abdoli Maryam(Sender)
No of Pages: 9
Price (Tomans): 5000
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23.Marketing strategies, perceived risks, and consumer trust in online buying behaviour
Source: Journal of Retailing and Consumer Services 29 (2016) 92–103
Authors: .
No of Pages: 12
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24.The influence of relationship marketing investments on customer gratitude in retailing
Source: Journal of Business Research 68 (2015) 1318–1323
Authors: Min-Hsin Huang
No of Pages: 6
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25.A MATHEMATICAL MODEL FOR IDENTIFYING THE INFLUENTIAL FACTORS ON BRAND KNOWLEDGE
Source: DAV International Journal of Science Volume-2, Issue-1 January, 2013 35
Authors: Huseyin Sabri Kurtuldu , Maryam Abdoli (Sender) , Majid Khalili
No of Pages: 14
Price (Tomans): 4000
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26.Best Practice in the Use of Social Networks Marketing Strategy as in SMEs
Source: Procedia - Social and Behavioral Sciences Volume 148, 25 August 2014, Pages 533–542
Authors: Germán Aníbal Narváez Vásquez, , Edgar Montalvo Escamilla
No of Pages: 10
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27.Green Marketing: A System Dynamics Approach
Source: International Research Journal of Applied and Basic Sciences , 2015
Authors: Seyed Abdolmajid Khorshidi (sender) , Majid Etehady
No of Pages: 10
Price (Tomans): 3000
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28.The Brand Value Impact On The Retail Market
Source: Journal of Mathematics and Technology, Vol 6 , No1
Authors: Seyed reza Mousavizadeh , Amin Tabasi
No of Pages: 5
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29.Persuasive messages, popularity cohesion, and message diffusion in social media marketing
Source: Journal of Business Research Volume 68, Issue 4, April 2015, Pages 777–782
Authors: Yu-Ting Chang, Hueiju Yu , Hsi-Peng Lu
No of Pages: 6
Price (Tomans): 0
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30.Value for value—The dynamics of supplier value in collaborative new product development
Source: Industrial Marketing Management 41 (2012) 156–165
Authors: .
No of Pages: 10
Price (Tomans): 2500
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